The Challenge
Kencove Farm Fence faced a digital hurdle that standard e-commerce platforms couldn't solve: the inherent complexity of agricultural engineering. Selling a fence isn't just about selling wire; it's about calculating physics, terrain slopes, and mechanical tension. Customers and sales staff struggled with manual "Bill of Materials" (BOM) calculations. A single missing corner post or the wrong gauge of tensioner could stall a multi-thousand-dollar project. The goal was to move away from error-prone manual quoting toward a precise, automated system that could handle the rugged reality of farm planning.
Our Approach
We didn't just build a tool; we became fencing professionals to understand the structural nuances of high-tensile and electric fencing. We developed a sophisticated, map-based configurator built on Next.js that serves as a high-performance frontend for Saleor.
- Deep Saleor Integration: We utilized Saleor as the live ERP and headless commerce backbone. This ensures that every fence post, insulator, and wire roll suggested by the builder is synced with real-time inventory, specialized B2B pricing tiers, and regional availability.
- Terrain-Aware Logic: Leveraging geospatial data, the builder calculates the exact number of posts required based on line length and terrain contour.
- The "Physics Engine": The system automatically identifies "stress points" (corners, ends, and gate openings) and adds the necessary structural bracing—calculating whether a Single or Double Brace is required based on the total fence tension.
- B2B Sales Enablement: The tool is designed for high-frequency professional use, allowing sales reps to draw complex layouts during customer calls and instantly generate a checkout-ready Saleor cart.
Consistently used by the core sales team to drive high-value B2B transactions.
Eliminated manual calculation errors in the shipping process.
Real-time synchronization with Saleor prevents overselling and pricing discrepancies.
The Results
By merging deep domain knowledge with a headless Next.js + Saleor architecture, we created an industry-leading sales tool. It bridges the gap between complex physical engineering and seamless digital commerce, allowing Kencove to scale their expertise without increasing manual support overhead.
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